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Tag archives: FMP

FMP 2

It is 12:15 AM now, I am working on the study proposal. I have become very comfortable with the deadlines now, which is concerning. I have to present this on Monday. However, that is not what this blog is about. This blog is about an information nugget that made its way through my brain during …

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Posted byRutvi Kulkarni14th June 202515th June 2025Posted inbrandingTags: FMPLeave a comment on FMP 2

FMP 1

First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide …

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Posted byRutvi Kulkarni5th June 20255th June 2025Posted inbranding, musingTags: FMPLeave a comment on FMP 1

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