First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide …
Category archives: musing
The method to madness
Where is your knowledge? Paul 6 February 2025, Thursday. 4:16 PM It is 4:16 PM, the sun is still shining bright. It is a miracle. I am seeing a significant difference in the way that I approach creative briefs now as compared to the way that I did in Term 1. It is a positive …
Brain Networking
4 February 2024 2025. What I witnessed today morning was a blast of communication. It was dynamically fun and surprisingly engaging. I am very happy with the brands that I have chosen and the people that I am collaborating with. We looked at today’s networking event with the perspective of it being a speed dating …
New in the making
23 January 2025, 6:46 PM The title does not makes sense, nor does my Unit 1 hand-in, but the good thing is that I am done with it. I am already regretting not blogging enough in term 1. (I did have my reasons. I needed to get comfortable with the surroundings- both inner and outer). …
A sailor with her compass
I cannot believe it has been almost a month since the course began. I should have started writing this blog the second Paul uttered the first word of the course study in Lecture theatre B. It was a 9 am lecture, I remember, the lecture theatre was cold and dark. I was a sailor amidst …