Branded Space- Bankside
I will be honest, working on this assignment has turned out to be more fun than I ever imagined. I took my camera out for the first time. I took him to the Bankside to work on this assignment. I returned back home with beautiful pictures and the desire of visiting Bankside more often. I am so proud of my pictures.
The other adventure has been finding books related to brand archetypes. Here is a fascinating book that I found in the library:
Archetypes in Branding- A toolkit for creatives and strategists. Margaret Pott HARTWELL. Joshua C. CHEN with CHEN DESIGN ASSOCIATES.
I found this book just sitting on the rack of the un-borrowed books, almost as it was anticipating my gaze.
Apparently there are sixty (and counting) archetypes in the branding world as opposed to the twelve fundamental archetypes that I was initially aware of. I am attaching images of the book here. This book qualifies as the first entry to my ‘Library Gems’ page.
Moving on to the assignment.
Needless to say- creator archetype- first glance- got the book- got a little confused- still confused- process
Design 1- I am not too happy with the design, it could use some more design input.
