CIRCLES ALL THE WAY DOWN The aroma of freshly brewing ginger tea whirled above my face, rested horizontally on my pillow and tingled my nostrils. Sun’s rays pierced my corneas through the crescents of my eyes and ushered me into the day by giving my torso a warm embrace. This quintessential morning affair helped me …
Author archives: Rutvi Kulkarni
Brand Identity- Semiotic Analysis
Phool is India’s leading biomaterial start-up and its primary engagement is to recycle the flower-waste that is generated in the temples of India and is dumped into holy rivers like the Ganga. Phool repurposes this flower-waste by turning them into premium incense sticks. The logo of Phool is a combination mark where the second ‘O’ …
A sailor with her compass
I cannot believe it has been almost a month since the course began. I should have started writing this blog the second Paul uttered the first word of the course study in Lecture theatre B. It was a 9 am lecture, I remember, the lecture theatre was cold and dark. I was a sailor amidst …