22 June 2025. 3:43 pm I write this as I sit in the Redemption Roasters cafe, which is a nice place to work. I would have never known about this place if it wasn’t for us exploring Picadilly by foot. They have an amazing backstory. I wonder if I can make my MA project about …
Author archives: Rutvi Kulkarni
FMP 2
It is 12:15 AM now, I am working on the study proposal. I have become very comfortable with the deadlines now, which is concerning. I have to present this on Monday. However, that is not what this blog is about. This blog is about an information nugget that made its way through my brain during …
FMP 1
First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide …
“One large iced blueberry matcha please”
I have had a very interesting day today. I would go even as far as to say that my entire Spring holiday has been eventful. This was absolutely the time I was waiting to experience. When I imagined what it would be like to live in London, these were the days that I was visualising. …
The method to madness
Where is your knowledge? Paul 6 February 2025, Thursday. 4:16 PM It is 4:16 PM, the sun is still shining bright. It is a miracle. I am seeing a significant difference in the way that I approach creative briefs now as compared to the way that I did in Term 1. It is a positive …
Brain Networking
4 February 2024 2025. What I witnessed today morning was a blast of communication. It was dynamically fun and surprisingly engaging. I am very happy with the brands that I have chosen and the people that I am collaborating with. We looked at today’s networking event with the perspective of it being a speed dating …
Introduction to Block 2
3 February 2024 2025 (WHAAATTT?????) 4:58 PM Notes from Paul’s session Quality Assurance Agency Work with original ideas- Technical workshops PLAN EVERYTHING Story- recession- how people with practice based on art and culture lost jobs- Vodafone saw an opportunity to sell chip SIM cards- People working on commercial projects were saved- capitalism saved lives- INTERESTING …
Brand Personality
Branded Space- Bankside I will be honest, working on this assignment has turned out to be more fun than I ever imagined. I took my camera out for the first time. I took him to the Bankside to work on this assignment. I returned back home with beautiful pictures and the desire of visiting Bankside …
New in the making
23 January 2025, 6:46 PM The title does not makes sense, nor does my Unit 1 hand-in, but the good thing is that I am done with it. I am already regretting not blogging enough in term 1. (I did have my reasons. I needed to get comfortable with the surroundings- both inner and outer). …
The secret life of a square
This is an experiential video depicting the narrative of a square being just as adorable and fun as other shapes. This task was a part of our experiments in PlayLab. I was not very happy with the narrative that all of us subconsciously kept assigning to the form of a square. Initially we ended up …