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Author archives: Rutvi Kulkarni

Brand Identity- Semiotic Analysis

Phool is India’s leading biomaterial start-up and its primary engagement is to recycle the flower-waste that is generated in the temples of India and is dumped into holy rivers like the Ganga. Phool repurposes this flower-waste by turning them into premium incense sticks. The logo of Phool is a combination mark where the second ‘O’ …

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Posted byRutvi Kulkarni3rd November 202428th December 2024Posted inasynchronous, branding, learning, monday taskTags: assignment, asynch, branding, design, icon, index, logo, monday task, phool.co, semiotic theory, semiotics, symbol, taskLeave a comment on Brand Identity- Semiotic Analysis

A sailor with her compass

I cannot believe it has been almost a month since the course began. I should have started writing this blog the second Paul uttered the first word of the course study in Lecture theatre B. It was a 9 am lecture, I remember, the lecture theatre was cold and dark. I was a sailor amidst …

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Posted byRutvi Kulkarni20th October 202424th October 2024Posted inmusingTags: musingLeave a comment on A sailor with her compass

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