3 February 2024 2025 (WHAAATTT?????) 4:58 PM Notes from Paul’s session Quality Assurance Agency Work with original ideas- Technical workshops PLAN EVERYTHING Story- recession- how people with practice based on art and culture lost jobs- Vodafone saw an opportunity to sell chip SIM cards- People working on commercial projects were saved- capitalism saved lives- INTERESTING …
Author archives: Rutvi Kulkarni
Brand Personality
Branded Space- Bankside I will be honest, working on this assignment has turned out to be more fun than I ever imagined. I took my camera out for the first time. I took him to the Bankside to work on this assignment. I returned back home with beautiful pictures and the desire of visiting Bankside …
New in the making
23 January 2025, 6:46 PM The title does not makes sense, nor does my Unit 1 hand-in, but the good thing is that I am done with it. I am already regretting not blogging enough in term 1. (I did have my reasons. I needed to get comfortable with the surroundings- both inner and outer). …
The secret life of a square
This is an experiential video depicting the narrative of a square being just as adorable and fun as other shapes. This task was a part of our experiments in PlayLab. I was not very happy with the narrative that all of us subconsciously kept assigning to the form of a square. Initially we ended up …
Brand Narrative- Speculative account
CIRCLES ALL THE WAY DOWN The aroma of freshly brewing ginger tea whirled above my face, rested horizontally on my pillow and tingled my nostrils. Sun’s rays pierced my corneas through the crescents of my eyes and ushered me into the day by giving my torso a warm embrace. This quintessential morning affair helped me …
Brand Identity- Semiotic Analysis
Phool is India’s leading biomaterial start-up and its primary engagement is to recycle the flower-waste that is generated in the temples of India and is dumped into holy rivers like the Ganga. Phool repurposes this flower-waste by turning them into premium incense sticks. The logo of Phool is a combination mark where the second ‘O’ …
A sailor with her compass
I cannot believe it has been almost a month since the course began. I should have started writing this blog the second Paul uttered the first word of the course study in Lecture theatre B. It was a 9 am lecture, I remember, the lecture theatre was cold and dark. I was a sailor amidst …