It is 12:15 AM now, I am working on the study proposal. I have become very comfortable with the deadlines now, which is concerning. I have to present this on Monday. However, that is not what this blog is about. This blog is about an information nugget that made its way through my brain during …
Author archives: Rutvi Kulkarni
FMP 1
First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide …
“One large iced blueberry matcha please”
I have had a very interesting day today. I would go even as far as to say that my entire Spring holiday has been eventful. This was absolutely the time I was waiting to experience. When I imagined what it would be like to live in London, these were the days that I was visualising. …
The method to madness
Where is your knowledge? Paul 6 February 2025, Thursday. 4:16 PM It is 4:16 PM, the sun is still shining bright. It is a miracle. I am seeing a significant difference in the way that I approach creative briefs now as compared to the way that I did in Term 1. It is a positive …
Brain Networking
4 February 2024 2025. What I witnessed today morning was a blast of communication. It was dynamically fun and surprisingly engaging. I am very happy with the brands that I have chosen and the people that I am collaborating with. We looked at today’s networking event with the perspective of it being a speed dating …
Introduction to Block 2
3 February 2024 2025 (WHAAATTT?????) 4:58 PM Notes from Paul’s session Quality Assurance Agency Work with original ideas- Technical workshops PLAN EVERYTHING Story- recession- how people with practice based on art and culture lost jobs- Vodafone saw an opportunity to sell chip SIM cards- People working on commercial projects were saved- capitalism saved lives- INTERESTING …
Brand Personality
Branded Space- Bankside I will be honest, working on this assignment has turned out to be more fun than I ever imagined. I took my camera out for the first time. I took him to the Bankside to work on this assignment. I returned back home with beautiful pictures and the desire of visiting Bankside …
New in the making
23 January 2025, 6:46 PM The title does not makes sense, nor does my Unit 1 hand-in, but the good thing is that I am done with it. I am already regretting not blogging enough in term 1. (I did have my reasons. I needed to get comfortable with the surroundings- both inner and outer). …
The secret life of a square
This is an experiential video depicting the narrative of a square being just as adorable and fun as other shapes. This task was a part of our experiments in PlayLab. I was not very happy with the narrative that all of us subconsciously kept assigning to the form of a square. Initially we ended up …
Brand Narrative- Speculative account
CIRCLES ALL THE WAY DOWN The aroma of freshly brewing ginger tea whirled above my face, rested horizontally on my pillow and tingled my nostrils. Sun’s rays pierced my corneas through the crescents of my eyes and ushered me into the day by giving my torso a warm embrace. This quintessential morning affair helped me …