5 August 2025. 4:02 pm. I left the house in search of the Westminster walking trail maps designed by Footways. I was supposed to find them at the Charing Cross library. The library did not have them but I was referred to the Westminster Reference library by the librarian. The reference library too did not …
Author archives: Rutvi Kulkarni
FMP 6
I had to take a mini-break from pursuing my FMP. I needed to decide the future of my career. I did not imagine that I will be taking such big decisions in my life so soon, I am not happy with that. For the past two weeks I have turned into the professor from Money …
FMP 5
Here is a recap of everything until the BIG crit. The most heart-breaking realisation based on the responses of my peers has been that I am definitely a nerd and no one other than me cares about stories, history and culture that makes up a space. Here are a few statements that are leading my …
Pride and Culture
26 June 2025, 4:01 pm This is a rage-bait. My blood is boiling. I feel my stomach churn as I watch Prada introduce ‘Kolhapuri Chappals’ as ‘Prada sandals’ in their recent show. I had barely processed the Scandinavian scarf scandal when this news came to light. This fashion giant has messed with my city of …
FMP 3: Places to work
22 June 2025. 3:43 pm I write this as I sit in the Redemption Roasters cafe, which is a nice place to work. I would have never known about this place if it wasn’t for us exploring Picadilly by foot. They have an amazing backstory. I wonder if I can make my MA project about …
FMP 2
It is 12:15 AM now, I am working on the study proposal. I have become very comfortable with the deadlines now, which is concerning. I have to present this on Monday. However, that is not what this blog is about. This blog is about an information nugget that made its way through my brain during …
FMP 1
First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide …
“One large iced blueberry matcha please”
I have had a very interesting day today. I would go even as far as to say that my entire Spring holiday has been eventful. This was absolutely the time I was waiting to experience. When I imagined what it would be like to live in London, these were the days that I was visualising. …
The method to madness
Where is your knowledge? Paul 6 February 2025, Thursday. 4:16 PM It is 4:16 PM, the sun is still shining bright. It is a miracle. I am seeing a significant difference in the way that I approach creative briefs now as compared to the way that I did in Term 1. It is a positive …
Brain Networking
4 February 2024 2025. What I witnessed today morning was a blast of communication. It was dynamically fun and surprisingly engaging. I am very happy with the brands that I have chosen and the people that I am collaborating with. We looked at today’s networking event with the perspective of it being a speed dating …