FMP 1

First things first, there are some concepts that I missed talking about in my hand-in. The most significant of them all is the 360 wheel approach that I learnt from the Wolff Olins studio visit. This concept ed me to form the word ‘world-building’. In the 360 wheel approach, the creatives at Wolff Olins divide their deliverables in the following categories- Visual, Interactive, Verbal and Sensorial. They then decide what collaterals are necessary for the brand and then build the brand.

I was also inspired by a few projects from the BA show. I now know exactly what I want to get out from the remaining months of the MA. I get a chill as I write this.

This blog marks the beginning of my FMP journey.

My priorities-

Motion design skills for my portfolio

Video editing skills for my videos

Turning my designs into prototypes

Personal Branding

Greatest project ever- FMP

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