This is an experiential video depicting the narrative of a square being just as adorable and fun as other shapes. This task was a part of our experiments in PlayLab.
I was not very happy with the narrative that all of us subconsciously kept assigning to the form of a square. Initially we ended up thinking of square to be a boring and restrictive shape, someone who does not like to experiment, socialise and leads a lonely life. I do not blame us, that is a thought that every designer has come across at least once. Why do you think the ‘anger’ in Inside Out is square in shape? Even the phrase ‘don’t be a square’ means to not be a conventional, old-fashioned person. I knew that this narrative needed to change.
My introverted temperament helps me empathise with squares. Some of us like to know people better in order to know if they truly deserve to experience our personality and our presence. So we came up with a story that shows how interesting squares can be. They might look boring on the outside, but what if they are always having a little party of theirs in their head?